Logo Refresh
Multiamory Refresh: Modernizing a Beloved Brand Logo
Overview
The Multiamory Podcast team wanted to modernize their classic “infinite heart” logo for a more flexible brand mark that could be used in different digital and printed scenarios. I worked with them to streamline the design into something just as memorable while remaining recognizable to their style.
Impact
The team has received an overall positive reaction to the refresh
New ventures have been branded with ease of visibility because of the flexibility of the updated logo
The Refresh
The original logo was a bold and geometric combination of two symbols—a heart and the infinity symbol. This signifies the concept of infinite love (specifically consensual romantic love). The goal was to maintain these elements in a modern and minimal way. The font remained the same, and more of the brand color palette was used to create variations for different use cases.
Before
After
Previous Logo Usage
Refreshed Logo Usage
