Overview

Brand Desk is an online marketing and creative services platform that allows creative professionals and those seeking their services to collaborate with service guides and project managers. As the art director and co-brand designer, I crafted a brand identity for Brand Desk that made the differences and advantages clear to prospective clients. The visuals and messaging were then used to develop a robust front-end website, a credentials-based log-in portal, and marketing materials to attract investors, partners, and users (Producers, Artists, and Clients).

Impact

• In its first year, Brand Desk grew to over 300 users.

• Clients have used the systems, tools, and services within Brand Desk to see growth in their business and continue to refer others to the platform.