Logo & Identity Design
Kosupure DC: Making a Home for Cosplay Fans in the Heart of the Nation’s Capitol
Overview
Cosplay culture is alive and thriving in the US. While a few take place nationally, Kosupure DC was created to specifically serve this niche audience with monthly cosplay events in the Washington, D.C., Metro Area. I developed the brand's logo and visual identity.
Impact
Attendance for Kosupure DC has tripled since the launch of the official branding and continues to grow.
Local DC cosplay lovers don’t have to wait and budget costly tickets to attend a national cosplay event. They now have the option to party right in their home city!
Conceptualizing
Key points discussed with the founder:
Use of Japanese characters for the word “cosplay”
Bold Lettering
Energetic and Electric color palette
Anime style influence
Primary Logo
Event Photography
Photos by @freezeframe_43
