👋🏾 Britney Whiten
A product designer thriving at the intersection of business strategy, visual craft, and user research.
With a background in graphic design, branding, and creative entrepreneurship, I enjoy being a connector—collaborating with mission-driven, consumer-facing teams to uncover both business and human needs, shaping solutions that are usable, clear, and trustworthy.
• Currently working with product teams via Design Buddies/CoCreate and YummyLabs, and bringing the HerGame mobile app to life.
HERGAME
Reducing Barriers to Women’s Participation in Pick-Up Sports
Designed a mobile app that helps women confidently find, host, and join local pick-up games. Drove end-to-end UX, built a scalable design system, and improved usability by 35% with 91% task success.
CLIENT: ARETE SCIENCE
Laying a Strong Product Foundation Through UX Strategy
Led a small ux team through strategy and design of an early-stage mental health web app that helped shape the product’s direction, shift key priorities, and prep for user-centered testing.
RADPSL PRODUCT
Improving Access to Funeral and Grief Support with Automated and Flexible Voice-led Planning
Increased task success by 40% through iterative testing. Users described the service as a clear, comforting starting point—more personal and helpful than existing automated lines.
RADPSL WEB
Landing Page Design That Highlights Value with Clarity
Grounded in research and real feedback, the sprint showed how thoughtful UX and storytelling can drive connection in emotionally complex, high-stakes times.
Skills I use daily in the pursuit of good design.
User Research & Empathy
I connect directly with people to uncover needs and translate insights into design decisions.
Collaboration & Facilitation
I thrive as a connector, aligning users, teams, and stakeholders around shared solutions.
Business Thinking
My entrepreneurial background helps me align design choices with strategy and measurable outcomes.
Adaptability in Ambiguity
I’m comfortable navigating early-stage projects, iterating quickly, and bringing clarity to the unknown.
Visual Craft & Storytelling
I use design and branding skills to make complex ideas clear, trustworthy, and engaging.
Purpose-Driven Problem Solving
I focus on designing solutions that are not just functional, but meaningful for the people they serve.